Written by CNN Philippines Life Staff
Jul 23, 2019
Going inside ilya is like going inside a tech store. If you’re completely unaware of what sex toys look like, you would think it’s just a shop that sells phallic-shaped appliances and gadgets.
In a previous interview with CNN Philippines Life, founder AJ Osmeña shared that when looking at the websites of the sex toy brands they carry, people wouldn’t immediately think they’re sex toys. “They don’t look like it. The branding is great, as well, they really explain stuff: nothing lewd, healthy, fun intimacy,” he said.
ilya’s branding has a similar take as well. The toys are lined up neatly on wooden shelves in a brightly lit space in Maginhawa St. The store even sells ice cream for those who may just want dessert. Through this kind of set-up, Ilya has managed to make its sex store more accessible while also creating a welcoming and comfortable atmosphere for its clients.
This is the Lelo silicon vibrator. They say this is the iPhone of vibrators and is the most expensive product in the store at ₱13,000. Photo by JL JAVIER
The Keith Haring egg masturbator. This is part of the Tenga egg masturbator series that ilya carries in their store and online. Photo by JL JAVIER
The masturbator that looks like a tumbler when not opened. The user can open the masturbator, put lubricant inside, close the masturbator, and insert the penis in the opening area. Photo by JL JAVIER
The metal vibrator and butt plug presented on a fancy satin fabric. Photo by JL JAVIER
The WeVibe vibrator made especially for couples in a long-distance relationship. This can be connected to a WiFi and your partner can control it via an app or a remote. Photo by JL JAVIER
ilya is located at Unit 2H, 189 Maginhawa, Diliman, Quezon City.