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May 17, 2018 8 min read

How ilya hopes to cultivate a more nuanced approach to sex, one dildo at a time.


May 16, 2018


You probably have already heard of ilya as that sex toy shop racking up hearts on Instagram. Around a year ago, Pinoy millennials were obsessing over their bright, pastel-hued flatlays, witty captions, and crisp photos—despite the fact that these photos showcased travel-sized vibrators and penile masturbators. With the design direction, Ilya communicates that it's more than just an adult store wrapped in a pretty package—underneath its #aesthetic exterior lies a noble mission to educate Filipinos on sexual health and expression.

The most unusual thing about their Maginhawa store isn't how it's fully stocked with rows of dildos and vibrators from floor to ceiling, or how a shelf highlights a stack of adult coloring books with illustrations of acts of intimacy—it's the small ice-cream stand at the corner of the space. Offering a selection of unique flavors such as black sesame, matcha, and gingerbread, this corner definitely adds a quirky charm to the area, but decidedly feels a bit out-of-place for a shop selling sex toys.


ilya store interior